Lena Tsipouri is Professor Emeritus of the Department of Economic Sciences at the National and Kapodistrian University of Athens and co-founder of OPIX, a data-driven policy and strategy, consulting company. She has over 30 years of experience in conducting policy and strategy studies, monitoring development projects, and undertaking programme and institutional evaluations in Europe, Asia and the Americas. Her areas of expertise are Research and Innovation, Entrepreneurship, Competitiveness, Regional Development, Information Society, European Integration and Social policy. Prof Tsipouri has been a Lead expert supporting regions for their Digital and Green transition in the context of the EU projects DCC, ICC and ICC2.