The development of soft mobility in the Mediterranean region requires the implementation of suitable interconnected policies at the EU, national, regional, and local level. Building upon experience gained through the implementation of projects related to soft mobility in Albania, Croatia, Greece, Spain and Italy, the Urban Transports Community highlights the importance of soft mobility, showcases lessons learned through case studies and outlines policy measures for the promotion of soft mobility. The policy brief puts forward policy recommendations for public authorities and stakeholders at the local, regional, national and EU level. At the local and regional level, we stress the need to foster collaboration among municipalities, adopt bottom-up design, involve local stakeholders, foster user, and non-user acceptability, consider infrastructure quality, encourage multimodality, assess, measure, and ensure enforcement and surveillance. At the national and EU level, we highlight the need to regulate and provide technical specifications, coordinate, and facilitate the implementation of soft mobility schemes, provide financial support and train users and non-users and personnel.