The growth of touristic activity in European destinations has put the focus on tourism mobility as one of the main technical and political issues to be considered. Tourism and mobility cannot be detached from each other, they must be considered as interdependent phenomena. Therefore, there is a claim to match strategies and programmes to pursue an integrated common agenda for sustainability and green development at all political levels. The present document, led by the Urban Transport Community, aims to set the basis for building this common agenda by identifying the main trends, challenges and goals regarding tourism mobility in Euro-Mediterranean regions and urban areas. The brief highlights a broad agenda of political recommendations at the local, regional, state and UE level. Finally, some of the most relevant good practices from the Urban Transports Community are presented.